The WriTe Home
The Write Home
Brand Creation
The Write Home is a boutique short-term rental brand offering high-luxe, story-driven furnished stays in historic East Point, just minutes from downtown Atlanta and Hartsfield-Jackson airport. Centered on comfort, creativity, and cinematic interiors, it caters to professionals, production teams, and families in transition who want more than a place to sleep—they want a home that feels like a well-written chapter in their lives.
SERVICES
Website Copywriting
Website Design
Visual Direction & Mood
Brand Content Strategy
Narrative & Brand Storytelling
Brand and positioning
For The Write Home, the vision was to create a high-luxe yet welcoming brand—one that feels like an urban boutique hotel tucked inside a 1940s bungalow, paired with a modern-industrial studio designed for creatives. The positioning blends historic Southern charm with moody editorial design, so each space feels equal parts retreat, workspace, and production-ready set.
Visual identity and mood
To anchor the brand, the palette leans into rich cognac, inky charcoal, cool slate blue, and soft stone neutrals—inspired by oud fragrance, leather-bound books, and polished concrete. This visual language carries through textural typography, subtle gold-foil-inspired accents, and product-style photography that frames each stay like a lifestyle campaign.
Every element—color, spacing, font hierarchy, and imagery—was designed to signal: this is not a typical rental. It’s a curated, design-led experience.
Storytelling and narrative
At the center of the brand is transformation: a 1940s bungalow and boarded-up garage reimagined into a main house and modern-industrial studio—each designed as a setting for guests’ own narratives.
The copy threads this story throughout the site, from Our Story to property pages and partnership materials, reinforcing The Write Home as a space for inspiration, restoration, and creative productivity—a place guests come not only to stay, but to create, reset, and live well while they work.
Website experience
On the website, the copy and layout work together to sell a feeling—not just a stay. The headline “Boutique Furnished Rentals in East Point, GA” clearly positions the offer, while supporting sections like Ambient Space, Historic Area, and Relaxing Getaway frame the homes as restorative, design-forward sanctuaries.
Property spotlights for The Chapman and The Luxe Studio pair elevated descriptions with immersive photography, helping guests envision extended stays that feel both practical and indulgent—high-speed WiFi, dedicated workspaces, and full amenities, wrapped in a setting that feels curated, moody, and boutique-hotel inspired.
Social and content translation
Across social media, the luxury brand system is translated into a cohesive editorial presence—where the color palette, styling, and visual rhythm mirror the elevated tone of the space itself. Content is built around thoughtfully curated imagery that highlights design details and hospitality moments in a more upscale light: layered interiors, candlelit vignettes, styled dining setups, linen textures, and guest-ready coffee bars. The result is an intentional Instagram experience that feels refined, warm, and design-forward—creating continuity from first scroll to booking confirmation.
