Nike
NIKE WOMEN & 21 MERCER
NIKE
Nike’s editorial ecosystem has always been shaped by the people who move culture forward. Through a series of narrative features for Nike Women and 21 Mercer, I helped illuminate the stories behind that movement—giving language to the designers, stylists, athletes, and creators who define the brand’s world.
SERVICES
Editorial Feature Writing
Narrative Development
Brand Storytelling
Editorial storytelling that brought Nike’s culture-shaping creators, designers, and innovators into focus—translating craft, identity, and intention into narrative.
These pieces bridged product and personhood, revealing the artistry, intention, and lived experiences that inform Nike’s impact across sport, style, and identity. Whether profiling celebrity stylist Mel Ottenberg, introducing the ethos of Nike Master Trainer Marie Purvis, or capturing the craft of 21 Mercer’s bespoke designers, each feature was designed to feel intimate yet expansive—elevating everyday interviews into cultural snapshots of ambition, creativity, and design.
A PORTFOLIO OF PROFILES DESIGNED TO HUMANIZE A POWERHOUSE BRAND
Across multiple assignments, I shaped the voice of Nike’s editorial storytelling through interviews, feature writing, and brand-aligned narrative development.
These works included:
Creator & Talent Profiles
Exploring the creative philosophies of the people shaping Nike’s aesthetic and influence.
Bespoke Designer Features for 21 Mercer
Highlighting one-of-one craftsmanship, artistic expression, and the personal stories that define custom sneaker culture.
Product & Quickstrike Editorials
Introducing specialty releases through narrative context—centering design, craft, and cultural resonance rather than technical specs alone.
Each piece was crafted to feel both intentional and accessible, merging Nike’s global authority with a human, story-driven lens. The result: editorial work that made the brand feel closer, more personal, and unmistakably alive.