Colgate: Totally Ready
totally ready
COLGATE + XONECOLE
Totally Ready is xoNecole’s signature campaign that redefines everyday rituals. Created to empower women of color with tools beyond self-care—one rooted in confidence, glow, and sisterhood—it brings the intimacy of personal mornings to life through honest routines, transformative conversations, and curated experiences around beauty, wellness, mindset, and bold living. What started as a fresh take on readiness evolved into a cultural movement, bridging the gap between inner work and outer world, and reminding women that true preparedness never goes out of style.
SERVICES
Brand Narrative Development
Creative Strategy
Copywriting
A MULTI-CHANNEL CAMPAIGN DESIGNED TO ELEVATE GLOW AND READINESS
We shaped the voice of a growing cultural moment—crafting Totally Ready from intimate personal rituals into a branded Colgate partnership experience. As part of this campaign, I created evocative editorial copy directly inspired by the EIC's signature video, transforming morning routines into a pitchable series and immersive content platform. We brought the story to life through video-synced messaging, branded articles, pitch decks, and curated narratives that translated glow into strategy. From scripting wellness-driven conversations to laying the narrative groundwork for partnerships like Colgate’s beauty empowerment push, every word was designed to hold both confidence and scale—making readiness not just the ritual, but the revolution.